How Robo Borewell Became a Market Leader in Bangalore with Google Ads

Robo Borewell website and Google Ads case study by Web Digital Mantra showing improved SEO ranking and lead generation in Bangalore

Client: Robo Borewell (Sanidhya Borewells), Bangalore
Industry: Borewell Drilling & Groundwater Services
Website: https://roboborewell.in (Designed and Managed by Web Digital Mantra)
Project Duration: Ongoing since July 2024
Agency: Web Digital Mantra

Overview

Robo Borewell, a leading name in robotic borewell drilling services in Bangalore, approached Web Digital Mantra with a clear problem: minimal online presence, weak branding, and zero ROI from digital channels. With increasing competition in the local drilling service space, they needed a complete digital transformation.

Challenges Identified

Problem Area	Status Before Engagement
Website	No website or outdated, non-converting pages
SEO	Not ranked in Google for any target keywords
Lead Generation	Less than 10 monthly leads through online sources
Google Ads	No active or measurable advertising efforts
Social Media	Inactive presence and no strategy

Solutions Implemented by Web Digital Mantra

1. Website Design & Development

Web Digital Mantra designed and developed a fully responsive, fast-loading, and conversion-optimized website for Robo Borewell.

Mobile-first UI/UX with clear call-to-actions
Integrated WhatsApp chat, call buttons, and lead forms
Service-specific landing pages to improve ad performance and SEO
Google Analytics and conversion tracking setup

2. Search Engine Optimization (SEO)

We executed a comprehensive local SEO campaign to improve organic visibility.

Keyword targeting: “robotic borewell drilling Bangalore”, “borewell cleaning services”, and suburb-specific queries
Technical SEO: schema markup, metadata, XML sitemap, structured headings
Local SEO: Google Business Profile optimization, local citations, and map listings
High-quality backlinks from industry-relevant sites

3. Google Ads (Lead Generation Campaign)

Web Digital Mantra set up and managed high-converting Google Ads campaigns focused on generating service inquiries.

Created suburb-specific campaigns targeting high-intent keywords
Custom ad copies highlighting service quality and trust
Built separate landing pages for each ad group to improve quality score
Implemented call tracking, lead forms, and budget optimization strategies

4. Social Media Marketing

We built a branded social media presence to establish trust and expand reach.

Posted regular site updates, customer testimonials, and drilling visuals
Used reels and educational content to drive engagement
Ran geo-targeted Facebook and Instagram ads to attract residential clients
Grew a relevant and engaged follower base

Performance Results (3–6 Months)

Key Metrics	Before Web Digital Mantra	After Implementation
Google Keyword Rankings	Not ranked	Top 3 for 10+ high-volume terms
Monthly Website Traffic	< 100	Over 3,000 organic visits
Monthly Qualified Leads	< 10	More than 60 qualified leads
Google Ads ROI	No data	2.5x return on ad spend
Website Conversion Rate	Not tracked	8.4% (calls, forms, WhatsApp)
Social Media Followers	< 100	2,000+ engaged followers
Page Load Speed	>6 seconds	<2.5 seconds on mobile

Before vs After: Digital Presence

Aspect	Before	After
Website	Outdated or missing	Modern, fast, and user-optimized
SEO	No indexing or ranking	Top 3 for business-critical keywords
Google Ads	Not used	Revenue-driving lead generation engine
Conversion Tracking	Not implemented	Fully enabled through analytics
Social Media Presence	Inactive	Active, branded, and targeted

Client Feedback

"We were virtually invisible online. After partnering with Web Digital Mantra, our website became a lead magnet, our ads started delivering consistent inquiries, and we’re now recognized as a top borewell provider in Bangalore."
– Mr. Sanidhya, Founder, Robo Borewell

Key Takeaways

A well-built website is the foundation of digital success.
Local SEO and paid ads work best when combined with geo-targeting and conversion tracking.
Even traditional service businesses can generate significant ROI online with the right strategy.
Web Digital Mantra delivers measurable growth with full accountability.

Ready to Grow Your Business?

Web Digital Mantra provides full-service digital transformation:

Website Design & Development
SEO & Google Ads Management
Social Media Marketing
Lead Conversion & Tracking

Website: www.webdigitalmantra.in
Email: hello@webdigitalmantra.in
Phone: [+91 9886466777]

Written By :

Jaganath Das

Updated : 16, Jul 2025

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