How Web Digital Mantra Helped AS Traders Increase Organic Traffic by 75% and Leads by 120% in 6 Months

Client: AS Traders (www.scrapbuyershyderabad.com)
Industry: Scrap Buying and Recycling Services
Location: Hyderabad, India
Agency: Web Digital Mantra (www.webdigitalmantra.in)

1. Executive Summary

AS Traders, a leading scrap buying service provider in Hyderabad, approached Web Digital Mantra to improve their local online visibility and generate consistent inbound leads. Within 6 months, we successfully enhanced their search engine rankings, doubled their Google Maps visibility, and increased inbound lead generation by over 120% through strategic local SEO, technical optimization, and hyper-targeted content marketing.

2. The Challenge

Before engaging with Web Digital Mantra, AS Traders faced several challenges:

• Poor visibility in Google local results and organic search.

• Static website with thin, keyword-poor content.

• No blog strategy or city-specific landing pages.

• Weak backlink profile and no local citations.

• No proper Google Business Profile optimization.

• Lack of analytics tracking and performance monitoring.

3. Objectives

• Improve local keyword rankings across Hyderabad.

• Boost Google Business Profile visibility and reviews.

• Increase organic website traffic and lead conversion.

• Position AS Traders as a trusted brand for scrap pickup services.

4. Our SEO Strategy

a. Technical SEO Audit and Fixes

• Site speed improvement (compressed images, optimized CSS/JS)

• Meta title and description optimization

• Mobile responsiveness enhancement

• Installed schema markup (LocalBusiness, Service)

• Google Search Console and Analytics setup

b. On-Page SEO and Content Optimization

• Keyword research: Identified high-volume keywords like:

  • "scrap buyers near me"

  • "scrap pickup Hyderabad"

  • "scrap dealers in Secunderabad"

  • "e-waste buyers Hyderabad"

  • "scrap metal price today"

• Created 10+ location-specific landing pages targeting Hyderabad suburbs.

• Added SEO-friendly copy and unique meta tags for each service page.

c. Local SEO and GMB Optimization

• Claimed and fully optimized Google Business Profile

• Added business hours, service areas, and scrap categories

• Integrated review widget on the website

• Encouraged customers to leave reviews (from 1 to 14 reviews in 5 months)

• Listed AS Traders in 20+ local business directories (JustDial, Sulekha, Indiamart)

d. Content Marketing Strategy

• Published bi-weekly blog posts around keywords and user queries:

  • “How to get best price for your scrap?”

  • “What is the process of scrap pickup in Hyderabad?”

  • “Top 5 scrap items you can sell for profit”

• Added FAQs and internal linking structure to boost SEO signals

e. Backlink Building Campaign

• Reached out to local blogs and environmental forums for guest posting

• Acquired backlinks from recycling directories and local chambers

• Published press release on scrap awareness campaign

5. Implementation Timeline

6. Results (Within 6 Months)

7. Key Takeaways

• Targeted content for each service location dramatically improves local SEO.

• Google Business Profile optimization is critical for visibility in maps.

• Consistent blogging and backlinks amplify organic reach.

• A long-term SEO strategy always outperforms short-term paid ads in ROI.

8. Client Testimonial

"Web Digital Mantra completely transformed our online presence. We started getting daily inquiries from people searching for scrap buyers in Hyderabad. Their SEO strategy worked wonders."

9. Final Thoughts

This case study is a testament to how local service businesses can significantly grow their visibility, leads, and revenue through a structured and tailored SEO approach. If your business wants similar results, Web Digital Mantra can help drive it forward.

Contact us:
www.webdigitalmantra.in
📞+91 9886466777
📧info@webdigitalmantra.in

Written By : Jaganath Das

Updated : 19, Aug 2025