What is SEO and How SEO Works in Digital Marketing
What is SEO and How SEO Works in Digital Marketing.

What is SEO and How SEO Works in Digital Marketing

What is SEO and How SEO Works in Digital Marketing

What is SEO and how SEO works in Digital Marketing? So, SEO (Search Engine Optimization) is the process of increasing the rank of websites in unpaid search results. The major search engines like Google, Yahoo and Bing have their own primary search results.

The purpose of search engine optimization is to become more relevant to users.

How SEO works in Digital Marketing

SEO is a measurable and repeatable process. Because it repeatedly sends signals to Search engines to know the index of Google pages. So, by knowing the index of Google SEO optimizes the result pages of the Search engine. Also, helps to increase the visibility of websites.

Importance of SEO For Lead Generation: Web Digital Mantra

Purpose of SEO in Digital Marketing

Purpose of SEO is to make the website easy to find, easy crawl and easy to categorize in search engine result pages. It helps customer to find your website among thousands of other websites in Google search engine result pages.

Different Techniques of SEO

Off-page SEO

Off-page SEO is the technique used to increase the position of your website on Google search engine result pages (SERP).

On-page SEO

On-page SEO is the process of optimizing particular web pages in order to gain high traffic on Search engines.

Facts about SEO

  • Google receives 63000 searches per second on every day.
  • Among all keywords, 50% search queries having four words or longer.
  • The first-page result on Google contains an average of 1890 words.
  • Long format content receives more shares and link than short format content.
  • Social media links don’t consider as individual links in Google.
  • 30% of mobile searches are about location.
  • More searches are happening through a mobile device than computers in 10 countries which include America and Japan.
  • High-quality content and link building are the two most important signals used by Google to rank your website for search.


SEO are important tools for increasing rankings of company websites in Google search engines. SEO contains different tools and each tool has different factors. Different areas like keywords, content, backlink, domain and Social media we can achieve the highest ranking in search engine result pages.