What is Google Ads? | How does Google Ads work?
Google Ads is otherwise known as Google Adwords. Sometimes we called it like Google Adsense. What is Google Ads means an online advertising system where advertisers want their websites, products or service related works make visible to web users in the search engine result page through google ad network. This thing happens by paying money to Google.
This is how Google makes money. The google ad system is under a marketing system known as Pay-Per-Click (PPC).
If you want to make visible your websites or products in google search engine’s first rank then you need to pay first to google.
How does Google Ads work?
Google Ads is mainly based on keywords and cookies. If you want to make visible your websites or products in google search engine’s first rank then you need to pay first to google. This is something works like Pay per click (PPC) or Cost Per Click (CPC). It has some rules like T advertisements should be short, at least three headlines are there with max 30 characters and two descriptions with 90 characters.
Benefits of Google Ads
- Through Ads brand awareness increases
- It gives a fast result than SEO
- Helps to get high traffic
- Reach to the customer easily and get more customer
- Ads impact on customer to make purchase the product
- We can remark people through good deals
1. Through Ads brand awareness increases:
In today’s modern world brand awareness is necessary. It helps the customer while they are searching for a particular brand in search engine. It is a common benefit of Google Ads. Hereby advertising, advertisers can target their audience and it will help to increase the size of the audience.
2. It gives a fast result than SEO:
In SEO, advertisements will take more time to come in front of people and get more visibility in search engine. Also, it is a tedious process. Organically we can get everything like visibility, top rank, etc. But it works very slow. But Google Ads is a faster process. Easily it can visualize by the audience by paying money to Google. This works with good bid amount and quality, high-volume keywords.
3. Helps to get high traffic:
By paying money to google ad network you make your websites top rank in search engine. If your rank in the top, it will visible by all people. Because people always want the best results. So it helps to get more traffic.
4. Reach to the customer easily and get more customer:
Through ads, we can target our customers easily. How they are searching and what are looking for on your website, we can track them. Then we can get an idea about their likes and dislikes which helps to optimize your websites. If your website is attractive with quality products then you can get more customers.
5. Ads impact on customer to make a purchase the product:
As per the Ads rule your website is best then you may get a chance on getting the highest rank in google search engine. If your website is on top rank then it impacts its customer to purchase your product.
6. We can remarkable with people through good deals:
Remarketing is the process of online advertising where you can show targeted ads to those visitors who already visited your sites. It helps you to increase your brand awareness and remind visitors to make the purchase of products.
History of Google Ads
Initially, Ads released 18 years ago on October 23, 2000. It is developed by Google. Before July 24, 2018, It was named as Google Adwords. But now it is Google Ads. It is a huge part of Google’s revenue. At first, advertisers paid money on a monthly basis. But now pay is like per minute or per cost. These Ads work on a national and international basis. Now the google ads bid smart campaigns for niche businesses who don’t have time or resources to manage the campaign.
On the above, I have covered all the necessary points for the benefits of Google Ads. This will help you to get the highest rank in search engine through an what is Google Ads. It is a faster process of getting more visibility and customers.