What Is Google Ad Words-Google Ads Help: Web Digital Mantra
What Is Google Ad Words-Google Ads Help: Web Digital Mantra

What Is Google Ad Words-Google Ads Help: Web Digital Mantra

What Is Google Ad Words-Google Ads Help: Web Digital Mantra

Google Adword is an online advertising service developed by Google in order to help marketers to reach their things to customers.

When you search on google for a particular thing it will provide a list of searches for you. But if you go through it closely, you will notice top and bottom results are generally ads.

Types Of The Ads In Google AdWords:

  1. Search Ads
  2. Display Ads
  3. Shopping Ads
  4. Video Ads
  5. Universal App Campaign

Google Ad Word service developed by Google in order to help marketers to search for their particular things to customers.

Search Ads

When you are searching for something on Google, lists of the ads that appear above the organic listings are called Search Ads.

Google considers many factors in order to display which ad should come first, as well as the sequence that should follow.

What are Google Ads? | How does Google Ads work?

Important Factor in Search Ads

  1. Targeting
  2. Search term and Keyword
  3. Landing Page experience

 Display Ads

While you are reading a post or viewing some videos on a random website, you see lots of ads in different places and in a different dimension. The display Ads are only visible on advertising-supported websites.

Important Criteria in Display-Ads

  1. Keywords
  2. Placements
  3. Remarketing
  4. Topic

Shopping Ads

If you are a retailer, this campaign will make more sense. This ad will help your website to generate quality leads as well as increasing your conversions.

Factors which are considered for Running This ad

  1. Set up an account with Google Merchant
  2. Set up an account with Google Adword and Link together.
  3. Submit the updated product data every 30 days to Google Merchant Center.

Video Ads

This type of ads allows advertisers to run their ads on YouTube and Google Display Networks.

3 benefits of running Video Ads are

  1. Better Targeting
  2. More Reach
  3. Measurable

Universal App Campaign

This campaign is helpful for business with a mobile app. Here, The advertiser can promote the mobile app across search, Play store & YouTube. By utilizing some information like some text, budget and starting a Bid will provide a variety of ads in different formats. Google automatically test different combinations and display one that performs best.

Conclusion

Google Adwords will mainly help in advertising your product on Google by considering some factors. It is the best way to approach people in a different manner.