What are SERPs, Its Features and How does it Work?
What are SERPs, its features and how does it work? SERPs (Search Engine Result Pages) are the pages displays in the Search Engine. Hence the response given by search engine for query searched by the user. The main component of search engine result pages is listing different results related to the keyword given by the searcher. Pages are not only filled with results but also with different ads. So, SERPs are totally depending on the keyword generated by the user. Generally, the keyword is of two types long and short tail keyword. The long tail keyword consists of more than two words.
How Do Search Engine Result Pages work?
When we want some information about an unknown topic we search it in search engines by entering keywords of that unknown topic. Before we search that topic Search engine is already prepared for all the information available on the Internet. When you search keyword on a search engine they search all the available results based on that entered keyword by visiting the HTML code of that website
By the understanding, the structure of the page and quality of content, the related results on the searched topic will be listed on the search engine result pages
Features of Search Engine Result Pages
Features of result pages mean any result pages displayed on a Search Engine Result Pages. There are so many types of features in search engine result pages;
- Ad words
- Image pack
- In-depth article
- Knowledge card
- Site links
- Related questions
Facts about Search Engine Result Pages
- Pages which are in top rank in search results get more clicks-through traffic.
- The first ten results on page one get 87.56% click-through traffic only.
- The page which contains long URL which can able to hurt page search visibility
- When search engines search the contents instead of the first page only 1% of clicks happen on the other page
All Search engine result pages are easy to read, easy to navigate, easy to load and download data. Search engine result pages are not only about giving results for keywords searched by but also containing more information like advertisements, knowledge card, images, etc.