Difference Between SEO and SEM: Web Digital Mantra
Difference between SEO and SEM: Web Digital Mantra is, you can get free traffic through SEO and get paid traffic through SEM. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) both are playing an important role in digital marketing.
SEO is an optimizing device where you get free traffics to your websites from search engines. The main goal of SEM is to get more visibility through paid traffic.
Basic Difference Between SEO and SEM
If you want to grow your business and get an attraction to your brands, then SEO is the best marketing strategy. Through SEO you can get more traffic organically from search engines.
SEM is a part of search marketing and it includes the activities of setting up the optimization of Ads and budget of paying the Ads. Here you can get visibility in SERPs (Search Engine Result Pages) by paying money. So this is the basic difference between SEO and SEM.
Importance of SEO
In digital marketing, SEO is an essential marketing strategy. It optimizes the websites and gets free traffic from search engines. Hence to get a high rank in a search engine, search engine crawlers help more. Because optimized websites are understood more by crawlers. There are two strategies of SEO like;
- On-Page SEO
- Off-Page SEO
On-Page SEO includes basically the quality of the content (matching with all the components like; SEO title, meta description, tags, all text, and proper sentences, etc), keyword research and keyword optimization. These are the main reasons to get high traffic in search engines.
Off-Page SEO helps to build the website reputation and authority. By connecting with high-quality websites you can get both website reputation and authority. It includes link building (get backlinks from other websites) and manages the directory profiles. It helps to get high rank in search engines.
Importance of SEM
SEM is a form of Internet marketing. Through advertising and optimizing, you can get more visibility in SERPs. Hence it is a paid strategy. By paying the money you can get more visibility on your websites. It includes Pay Per Click (PPC) listing and advertising activities.
The basic difference between SEO and SEM is, SEO is an organic (free) strategy and SEM is a paid strategy. In conclusion, SEO is the process of getting free traffic from search engines. But SEM is the process where we can get visibility either in an organic way or by paying money.