Difference between DA & PA and Its importance in Digital Marketing
Difference between DA & PA and its importance in Digital Marketing. Domain authority is search engine ranking score. MOZ has developed this. Also, it is a measurement tool. Hence used to know how good a website performs in a Google search engine result pages. MOZ also developed Page authority. It gives suggestion on how good a particular page will get a high rank on Search Engine Result Pages.
Difference between the Domain Authority and Page Authority
Domain authority predicts how good website will get rank in a domain. It is helpful for the page to get a higher rank. Domain authority predicts the strength of the entire domain or subdomain. Page authority predicts the ranking strength of the single page. Both domain authority and page authority are predicting under 1-100 logarithm scale.
Importance of Domain Authority and Page Authority
Authority is a Qualitative measure of the website. This process changes the visibility and ranking factor of the particular page. Authority of a page which helps to understand the site’s behavior with the help of search engines. It helps to improve your competition and ranking factor.
Facts about Domain Authority and Page Authority
- Domain authority which can check more than 10 domains at a time for authority.
- Page authority can check the only single page for its authority.
- We have to consider 40 signals to calculate domain authority.
- Website rank of each page is depending on domain authority to increase visitors to our website page.
Hope the above description is helpful for you all. Both domain authority and page authority plays an important role in Digital Marketing. But domain authority works more effective than page authority because it can handle more than 10 domain or subdomains at a time.