What is Link Building | Why Link Building is Important: Web Digital Mantra
Backlinks are the links that a website gets from other websites. In other words, incoming link or an inbound link from other websites to your websites are called backlinks. They build a strong impact on a website’s importance in search engine results.
The quality, quantity, and relevance of backlinks for a web page are the major factors for search engines to assess the importance of that site. The connection between the web pages helps the PageRank to calculate the score for each web page.
Use of Link Building
It is one of the important parts of the SEO approach. Linking from a quality and related website forms a trust for your website. Google awards your website with a better ranking for this. This technique is termed as a white hat SEO technique. This technique is effective for Link building.
Incoming Link or an Inbound Link from other websites to your websites are termed as Backlinks. Links create importance of that particular Website in Search Engine.
White Hat SEO Techniques for Link Building
White Hat SEO targets on a human audience opposed to a Search Engine.
- Social Bookmarking
- Directory Submissions
- Guest Blogging
- Find the backlinks from competitors
- Forum Discussion
Black Hat SEO Techniques for Link Building
Black Hat SEO Techniques are the one which is used to increase the site’s page rank by violating Search Engine’s terms of service. Black Hat SEO techniques are followed by only those who look for quick gains on their site. This technique concentrates on results from Search Engines and not on the human audience.
- Mixture and Arrangement of Keywords
- Using unrelated keywords
- Small texts, Hidden texts, and Hidden Links
- Hiding different content
- Copying Content
- Spam Blogs
- Social Networking Spam
- Dropping Cookie inserting URL to a fake image
Conclusion for Link Building
For a successful link building, both White Hat SEO and Black Hat SEO can be used. Using Black Hat SEO Techniques, Google puts a penalty on such online marketers. Slow but not the wrong way to get High ranking on website White Hat SEO Techniques are the best and safest one to follow.
White Hat SEO Techniques are the best to follow for Building Links. They are safe and doesn’t involve any risk.