Importance of Digital Marketing in Business: Web Digital Mantra
Importance of Digital Marketing in Business has grown to a larger extent. It is promoting a Business using digital channels. For a Successful Business Digital Marketing plays an important role. Because a Businessman focuses on two main things- firstly the success and the second is low budget. Both these targets can be achieved by Digital Marketing. Therefore, Traditional Marketing is of less importance today. Because of the concept of Digitalisation is growing rapidly.
Digital Marketing helps to capture traffic from all social media. Hence constantly working on this concept can bring great results. Likewise, Digital Marketing includes Website Development, Email Campaigns, Newsletters, Social Media Campaigns, etc.
Evolution of Digital Marketing
In the 1990s, the term Digital Marketing came into use. The first clickable banner went live in 1993. As a result, Hotwired purchased few ad banners for their advertising. Hotwired was the first commercial web magazine. This impact launched the process of Digital Era of Marketing.
The Benefits of Digital Marketing in a Business
The benefits of Digital Marketing in Business has increased because it is working as a rapid-fire. Some of its importance are-
- All kind of purchases and sales is mostly done online. Hence it helps to increase the visibility of your Business.
- Apart from saving time and large personnel, above all Digital Marketing is cost effective.
- Conversion is the goal for Business through Digital Marketing. So high conversion rates help in Business growth.
- It provides a complete study of conversion and traffic.
- Digital Marketing gives you the best results to promote your Business.
The first clickable banner went live in 1993 which led Hotwired to purchase few ad banners. This resulted in the launch of the Digital Marketing Era.
Quick Facts related to Digital Marketing
- 86% of Business Professionals use Email Communication. Hence is the best platform to generate leads.
- Google has 65% of mobile click-through rate.
- 87% of Digital Marketers use video content.
- 22% of World’s population uses Facebook. But the most important social media is Instagram.
87% of Digital Marketing is done using Video Content and Email Communication is used by 86% of Business Professionals.
Conclusion on Digital Marketing
Sound knowledge is important in Digital Marketing for Business promotion. Above all to utilize Digital Technology one must have certain skills. Patience is very important to gain good results. Therefore, anybody can make a career in this field.