8 Benefits of Email Marketing: Web Digital MantraEmail Marketing is the best format in digital marketing. It involves business processing via Electronic Mail. Email Marketing is a very efficient and cost-effective method. Also, It helps in customer acquisition, building brand awareness, and increasing product selling. Email marketing is fostering trust of customer and loyalty with one another. The role of Email for marketers is growing fast despite vast social networks and text messages. It’s a new and growing method of digital marketing. We can understand the importance of below facts:
- Email Marketing is top rated by marketers with 53.6% respondents.
- It is rated as excellent or good.
- About 58% of companies are planning to increase their budget for Email Marketing.
Customer’s opinion on Email MarketingMarketers found advantages of Emails compared to traditional marketing channels. Here are the results of Email Marketing:
- 23% people agree that generating more leads is through Email marketing.
- 19% agree with improved sales by this digital marketing method.
- 17% said improved conversion rate.
- 13% are happy with reduced marketing costs by Email marketing.
- 12% said identifying better-quality leads.
- 9% said integrating with other media to boost responses.
- 3% said shorter sales cycles.
Email Marketing is the good method of digital marketing. It’s top rated by marketers with 53.6% respondents. Almost 58% of companies are planning to increase their budget in this digital marketing form i.e. Email Marketing.
8 benefits of Email MarketingThe best part of Email marketing is that you are directly communicating with the customer. We can expect quick results. And accordingly, we can change our Email marketing strategy as well. Please find the top benefit points of Email marketing:
- Email marketing builds credibility by sharing helpful and informative content.
- You can segment groups of your prospects and customers as well. You can send messages based on their interest and needs. It can make calls each time the customer hits send.
- It strengthens relationships between the marketer and the customer.
- Professionally designed Templates gives a professional approach to your customer.
- Email marketing not only improves your sales but also traffic on your website.
- Email marketing helps to know which messages people are excited to hear from you. Also, You can replan your strategy as per customer behavior.
- It is easy to track customer engagement, sales, and conversion. Based on particular campaign performance, you can offer more discounts or reduce it in the upcoming Email campaign.
- Email Marketing is a reliable solution to improve communication with the customer.
23% people confirmed that generating more leads is the best tool through Email marketing. And, 19% agree with improved sales by this the Email campaign. Even 17% believes the improved conversion rate.