10 Tips to reduce the bounce rate for better Google Search Ranking
Bounce is a term related to internet marketing which is used in web traffic analysis. When users or visitors enter your website on a particular web page and without continuing with other pages, leaves from the same web page which is the main reason for bouncing.
Bounce rate is calculated as;
Bounce rate (%) = visiting of single page / total visitors visiting the website
Bounce rate is used to determine the performance of an entry page by generating the interest of visitors.
10 tips for reducing the bounce rate for better Google Search Ranking
- Find out those web pages which get more bounce rate
- Make content simple for better readability
- The website should be mobile friendly
- Make use of good internal links
- Maintain the website and page reload speed
- The meta description should be attractive for search users
- Always focus on target keywords to get high traffic
- Mention brand storytelling clearly
- Keep updating old contents
- Use good images in your content
1. Find out those web pages which get more bounce rate
If you want to reduce the bounce rate then first you have to find out those pages which people don’t like or not able to understand the page. Because those pages only increase the bounce rate. If people will not like the page they simply leave from the page without continuing with other pages. Either remove the bounce rated pages or modify with good images and writings.
2. Make content simple for better readability
Content is a major part of visitors. If we don’t concentrate on content then nobody will read our content. It should be simple and fresh. When we write content to make sure that your sentences are not too long. Write some chunky sentence instead of a long and boring sentence. Then only people will read and enjoy. If they like your content means traffic will increase.
3. The website should be mobile friendly
Every time it’s not possible that people will carry a laptop or sit in front of PC for using any websites. Maximum time they prefer mobile. Because everybody carries the mobile every time. So easily they can go through the websites using mobile. Make sure your websites are mobile friendly.
4. Make use of good internal links
While writing content you use links. From that links some are the internal link and some is an external link. Always use good internal links which helps people to know more about the topic while reading content and they can’t leave your web page immediately. The internal link will help people to continue with one after other web pages. It will help to reduce the web page especially and get more traffic from google search engine.
5.Maintain the website and page load speed
Google gives a good rank to those websites which are very fast. When people are using websites they want an immediate response. So you need to take care of the website speed. Same thing you have to check for page load. Visitors when going through links they visit the pages one by one. So make sure page load speed is fast and not taking too much time for loading. Otherwise, people will not happy while using your sites and rank may reduce by the search engine.
6. The meta description should be attractive for search users
When people search for something they go through the URL. It shows some links, under the links some two to three lines description, are there. People will read those descriptions if they like then only they will go through the link otherwise not. So you need to make that your meta description should be powerful and attractive. This actually helps people to know a brief description about the whole topic.
7. Always focus on target keywords to get high traffic
Keywords have that much power which can make your content successful by getting high traffic or can break your content. So try to target some high-value keywords. It will help to get high traffic through google search engines. If you are using high-value keywords means you are targeting SEO efforts.
8. Mention brand storytelling clearly
First, you should aware of each and every kinds of brand. Then you need clarity on your content as well as on brand storytelling. Customers, when visit sites mean they are stand on some particular brand and read about that brand to get, know more about that product. So you need to clear and honest about the storytelling.
9. Keep updating old contents
If your old posts are still showing in search engine which may increase the bounce rate of your web page. If the old one is showing means people will click on that and by visiting one page they may exit. So you need to update the old contents. If you will update then chances of less bounce rate on your site.
10. Use good images in your content
Images attract the most to visitors. So proper images are truly needed for your content. The very important thing is that the image should always related to the topic. It is good for your content.
Here I have shown you several ways of reducing the bounce rate in your site. Hope this will help you to get high traffic in google search engine. Bounce rate is necessary. It will help you know the ranking from google analytics.