Social Media Marketing
Social Media Marketing(SMM) is an Internet marketing tool for increasing traffic through social media sites. It’s the fastest growing medium of internet marketing. The purpose of Social Media Marketing is sharing content by the user, involving customers online and diverting traffic from these social sites to the targeted website to get the lead conversion. The company can easily increase their brand value through Social Media Marketing. These tools are very useful specifically for local businesses. The interactiveness by customer and owner gives a unique view of this marketing campaign.
Social Media Optimization(SMO) is the prime tool of Social Media Marketing due to the high popularity of Facebook, Twitter, Instagram etc. A bunch of techniques follows under SMO to get traffic from social media to the website. If the content is properly optimized on social media then it will not only produce more traffic but also customer satisfaction through comments, Tweets, and Likes. The top social media platforms are as follows: